Microsoft Ads Agency

Increasing paid search results by 5%-25%

Why Microsoft Ads?

One PPC is a full-service PPC agency. We don’t just manage your Google Ads, we also take care of Bing Ads and other paid platforms, offering end-to-end support to maximise your return on ad spend across all channels.

BETTER VALUE

GLOBAL OPPORTUNITY

CLEAR RESULTS

Why One PPC Ltd?

One PPC is an expert Microsoft advertising agency here to help you get better results.

Bing Ads Certified Partner

No Contracts, Just Results

Over 150 Reviews

Free Bing Audit

One PPC is a specialist Microsoft Ads agency that helps boost business success. We deliver fast results and maximise ROI by rapidly testing multiple variables to build a roadmap for ongoing growth.

Our Microsoft Ads Management Process

Our Microsoft Ads management service typically gets results within the first 30 days.

BING ADS RESEARCH, PLANNING & IMPORTING

IMPORTING & CONFIGURING YOUR BING ADS ACCOUNT

BING ADS CONVERSION TRACKING & GOOGLE ANALYTICS

BING ADS MANAGEMENT, TESTING & OPTIMISATION

What services do you offer as a Microsoft Ads agency?

We provide full-service Microsoft Ads management, including:

  • Campaign setup and strategy across Search, Audience Network (native display), Shopping, and Dynamic Search Ads
  • Importing and adapting Google Ads campaigns for Bing’s audience, with tailored bid strategies
  • Ad copywriting, testing, and optimisation to align with Microsoft’s ad formats
  • Audience targeting and remarketing, including LinkedIn Profile targeting (exclusive to Microsoft Ads)
  • Conversion tracking setup, using UET Tags, Google Analytics, and CRM integration
  • Offline conversion tracking and CRM data syncing for improved lead quality measurement
  • Ongoing campaign optimisation, bid adjustments, and ROI-focused reporting

Is Microsoft Ads worth it for my business?

Yes—particularly if your audience includes professionals, desktop users, or mature buyers. Microsoft Ads often delivers lower CPCs, less competition, and a high-intent audience that complements Google Ads. It’s especially effective in B2B, legal, finance, and ecommerce sectors.

Can I import my existing Google Ads campaigns into Microsoft Ads?

Yes. We can seamlessly import your campaigns from Google Ads and then tailor them to Microsoft’s audience, platform nuances, and bidding options. Ongoing adjustments ensure campaigns are optimised specifically for Bing and its partner networks.

How do monthly subscription hours work?

The management fee is derived from the number of hours per month required to set up and manage your advertising. Estimate pricing is provided below for budgetary purposes.

How do I pay?

We accept payment via:

  • Direct Debit subscription
  • Online card payment
  • Bank transfer

Invoices are issued monthly, seven days in advance of the renewal date. The initial invoice must be settled before starting. All subsequent invoices will be sent seven days before each monthly renewal.

How do Microsoft Ads and Google Ads compare?

  • Microsoft Ads: Lower CPCs, less competition, exclusive LinkedIn targeting, strong desktop audience
  • Google Ads: Larger reach, more platform diversity, broader display/video options

Both platforms can work synergistically to expand reach, increase lead flow, and improve ROAS.

How do you measure campaign performance?

We focus on performance KPIs:

  • Click-through Rate (CTR)
  • Cost Per Lead / Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Lead quality (where CRM data is available)

Getting More Results From Microsoft Ads

Microsoft Bing is the 2nd most popular text search engine, next to Google. Yahoo, for example, uses Microsoft Bing to power their Search Engine along with using Microsoft Ads.

  • Fast and easy to get started
  • Import campaigns from Google Ads
  • Less advertising competition
  • Often lower cost per click

Microsoft Ads Management

We are a Microsoft Advertising Certified partner, and provide monthly Bing management plans for all company sizes. We have vast experience managing Bing Ads in conjunction with Google Ads.

Microsoft Ads Management Plans

We only believe in providing a comprehensive service but do offer flexible pricing based on the Microsoft features managed and the time required to do an excellent job.

Bing Ads Starter

£450

5 Hours Per Month
  • Onboarding & Account Audit
  • Import & Refine Google Ads Campaigns
  • Dedicated Account Manager
  • Competitor & Keyword Research
  • Campaign Setup (Search)
  • Microsoft Shopping Campaigns
  • UET Tag Setup & Goal Tracking
  • Reporting & Dashboards
  • Monthly Strategy Calls
  • CRM or Offline Conversion Integration
  • Microsoft Audience Network Ads

Bing Ads Advanced

£900

10 Hours Per Month
  • Onboarding & Account Audit
  • Import & Refine Google Ads Campaigns
  • Dedicated Account Manager
  • Competitor & Keyword Research
  • Campaign Setup (Search)
  • Microsoft Shopping Campaigns
  • UET Tag Setup & Goal Tracking
  • Reporting & Dashboards
  • Monthly Strategy Calls
  • CRM or Offline Conversion Integration
  • Microsoft Audience Network Ads

Bing Ads Unlimited

£1800

20 Hours Per Month
  • Onboarding & Account Audit
  • Import & Refine Google Ads Campaigns
  • Dedicated Account Manager
  • Competitor & Keyword Research
  • Campaign Setup (Search)
  • Microsoft Shopping Campaigns
  • UET Tag Setup & Goal Tracking
  • Reporting & Dashboards
  • Monthly Strategy Calls
  • CRM or Offline Conversion Integration
  • Microsoft Audience Network Ads

FAQ

Do you offer audits or takeovers of existing Microsoft Ads accounts?

Yes. We conduct full audits to identify structural issues, missed opportunities, tracking gaps, and areas to improve performance. We also take over existing accounts to optimise and restructure as needed.

Can you integrate Microsoft Ads with our CRM?

Absolutely. We connect Microsoft Ads with your CRM (e.g. HubSpot, Salesforce, Zoho, GHL) to sync offline conversions and measure the quality and value of leads, not just click-based metrics.

How do I get started?

Book a time in our calendar to request your free audit or schedule a consultation. Once we’ve reviewed your goals and presented our recommendations, we’ll send over a tailored proposal and service agreement for the first month of your subscription. Upon approval, onboarding will begin immediately.

How is Microsoft Ads tracking set up?

We install and configure the UET Tag (Universal Event Tracking) to track conversions, build remarketing audiences, and support enhanced bidding. We also integrate with GA4 and CRM platforms for deeper reporting.

Ready to Transform Your PPC Strategy?

Whether you want to discuss your current campaigns, book a personalised consultation, or get a free audit of your Microsoft Ads account, we’re here to help you succeed.